Laptop, Desktop, Who Knows by Nicole Mehta
Going to college means getting a computer. But will it be a laptop or desktop? Both have its advantages and disadvantages...

To Download or Not To Download by Nicole Mehta
With the expansion of the internet and applications to share media, many college students are faced with the lure of controversial music downloads...

General Advertising by Wendy Qi
No matter what group you're targeting, advertising will play a criticial role in getting your product and service out to the public...

Into the College Market by Wendy Qi
With over 6 million students between the ages of 18-24 enrolled in institutes of higher education nationwide, college students make up a key demographic with tremendous potential revenues...

Eating Out by Wendy Qi
Always seeking convenience due to their busy schedules, college students spend a disproportionate size of their more than $140.4 billion worth of discretionary income...

Advertising to the College Market by Wendy Qi
Learn to undesrtand the audience, learn the language and approach, deliver authenticity effectively avoid pitfalls and more...

College Students and Apparel by Wendy Qi
The apparel industry especial seeks to build relationships with students who will carry over their shopping patterns and habits after graduation. This is especially appealing considering that this group represents some of the country's best and brightest...