SORRENTO'S CAFE
Issue
Sorrento's Cafe need to decide how to increase average daily sales to $1000 in four months and build a strong reputation to attract 150 in-cafe customers per day within the same period.
Current Situation
Sorrento's Cafe continues to perform below potential despite interior renovations and introduction of new items. This is due to two main reasons. One is the general slowdown of business during the summer season when the majority of students are absent. The second, and more direct reason, is its lack of advertising and promotions, [Full Case Study]
COMEGETUSED.COM
Business
If any business seems tailor-made for college students to exchange their used textbooks online, ComeGetUsed.com (CGU) is the website for them. The four year-old Berkeley-based company offers free membership services for students to post and sell their textbooks on their website and has recently been able to extend its services to universities such as San Jose State, UCLA, UC San Diego, UC Irvine and many other surrounding California colleges. As with many online services, customers have to experience ComeGetUsed's search engine to a [Full Case Study]
